Internship in Los Angeles by Hadrien Raffalli: 2009

dimanche 27 septembre 2009

Internship in LA a 6 mois :)

mardi 22 septembre 2009

Astonishing marketing from VOLARIS!

Today I flew from Guadalajara to Los Angeles back from my trip to Mexico. Due to a minor problem with the immigration forms, the flight was late and we were waiting in the plane in order for the flight attendants to solve the issue.

After a few minutes, an announcement was made, reminding the passengers that for a delay superior to 30 minutes we would all fly for free (a Volaris policy). I have to say that after experiencing a very bad flight with Delta a few weeks ago while going to NYC, this was a very good start for Volaris!

After taking off, the pilot (Jesus Armenta) went in the cabin and started an unusual speech:

First, Mr Armenta started the usual bla-bla stating the "atmospheric pressure" and the "altitude"...etc. I sincerely thought that he was going to leave the cabin after the usual 4 sentences but, and I was very surprised by the fact that he started to develop these notions with a great deal of details giving another perspective to this usual process. For example he described in a very understandable way how turbulence work (I learned that their appearances and durations are completly random and unpredictable and were due to hot and cold air streams).

After 20 minutes of this very interesting class (airplane 101) the pilot described the several green policies of Volaris.

You can see a part of it here:

He ended up by giving several details about Guadalajara and L.A. (he explained for example that L.A.'s most spoken language was Spanish and that it was the second largest Spanish speaking city in the world after Mexico city.

He concluded by declaring his love of being Mexican and living in this great country ( he also said (and it would a made Harvard's Samuel Huntington laugh) that Mexican living in L.A could be proud as well for living on the Land of their ancestors) and finally said that his job was a passion and that he was very happy.

I am amazed by this speech and I definitely think that this is the marketing of tomorrow.

This marketing includes 2 critical aspects:

1) showing the people behind the product.

By showing his passion, Jesus Armenta transmits to his passenger in a very empathic way an idea about his job and therefore the product that people are currently consuming. Instead of promoting a cheap flight that will create a simple impression he is provoking a deep connection with the consumer that will lead to a better brand image for Volaris.

2) Demonstrating expertise to get closer to the core benefits of your product or service.

By instructing me about several hard data about fuel consumption, geography and culture Mr. Armenta increased significantly my "user experience" like we say in the Internet business. Today I know more about traveling from 1 point to the other than yesterday (which is the core benefit of a flight ticket). I also discovered that I was doing a better job at saving the planet by flying with Volaris than another airline company.

I don't know if this whole process is organized (I didn't see it in my previous flight with this airline) but...

...Good job Volaris!

mardi 8 septembre 2009

I knew i was going to end up like that

Helicopter - Flying Over The Valley

lundi 24 août 2009

Borreguita was in LA

dimanche 23 août 2009

New York City

Voici quelques photos de mon long week end new-yorkais.

samedi 22 août 2009

5 months - 5,309 page views - 1,956 visits - 1,223 uniques

Less Activity this month due to a very low publishing rate... :(

I will do better next month!

mardi 4 août 2009

Brooke Burke & Demand Studios: "Join The Band!"

Viral Marketing Video Campaign / Demand Studios

Join the Band

jeudi 30 juillet 2009

E-Business - AOL Chief Has Ambitious Plan for Turnaround

E-Business - AOL Chief Has Ambitious Plan for Turnaround

Despite having the wealth that comes with being one of Google's early employees, Tim Armstrong, said he was lured to AOL create a new kind of media company. "One of the biggest challenges in the media business is also one of the biggest opportunities," he said. "If you tried to recreate AOL's assets, it would be incredibly expensive."

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mercredi 22 juillet 2009

CHART OF THE DAY: How People Share Content On The Web

CHART OF THE DAY: How People Share Content On The Web

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samedi 18 juillet 2009

Become the Conversation

This video is one of my internship assignment. It has been built through Adobe Fireworks & Adobe Premiere for the biggest part (Illustrator & Photoshop helped as well)

The objective of this video is to display Demand Media various advertising integrations across DM's websites in order to send this to potential clients (Advertisers, Ad agencies) and use it for Sales pitches.

Having no prior experience in animated video design, it took me a while to make it (something like 100 hours :D). The good thing is that it would take me way less time today for the same kind of job.

Tell me if you like it or not!

Demand Media™ is the leader in distributed social media powering 3 billion conversations every month. Founded in 2006, Demand Media is led by executives with strong backgrounds in social media and technology. Our management team has extensive experience at globally recognized companies from MySpace to Yahoo!

Through Demand Studios, qualified writers, editors and filmmakers create valuable content and make money. On our media sites, millions of users engage through relevant content and passionate communities. Our products make it possible for thousands of businesses to grow by providing social media solutions that consumers really want.

Demand Media is well-capitalized and strategically positioned for both near and long term success. The company has raised more than $355 million dollars from tier-one investors, including Oak Investment Partners, Spectrum Equity Investors and Goldman Sachs.

vendredi 17 juillet 2009

NYC

Follow my tweets in NYC!
I'll try to update as often as i can while i'm there.

Twitter Badgegreat free widgetsWidgetbox

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jeudi 16 juillet 2009

Huntington Beach (Slideshow)

Demand Media Sales Reel Beta

Media sales reel for Demand Media - Prototype

Hadrien Raffalli

July 15, 2009

mercredi 15 juillet 2009

The Best of Steve Ballmer

Steven Anthony Ballmer (born Detroit, Michigan March 24, 1956) is an American businessman who has been the chief executive officer of Microsoft Corporation since January 2000.[2] Ballmer is the second person after Roberto Goizueta to become a billionaire in U.S. dollars based on stock options received as an employee of a corporation in which he was neither a founder nor a relative of a founder. In Forbes 2008 World's Richest People ranking, Ballmer was ranked the 43rd richest person in the world, with an estimated wealth of $11 billion.

Quoted from Wikipedia

Steve Jobs & Bill Gates at D5 conference

Business Magazine Revenue Plummets

Business Magazine Revenue Plummets

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mardi 14 juillet 2009

How to find an internship in LA | eHow.com

How to find an internship in LA | eHow.com

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By JenBerry
eHow Community Member

Most students at USC or UCLA make time to balance their academic and social lives, as while as have part-time internships during the semester. Finding an internship can be intimidating and daunting at first. However, there are several resources you can use to help you through this process!

[more...]

lundi 13 juillet 2009

Huntington Beach

dimanche 12 juillet 2009

VIDEOS section

Welcome to the VIDEO section,
To enlarge the video click on the title right above the player.

Funny Birds - Venice Beach

Want to know what's next?

Hornets @ Clippers (video)

Video - Kodak Theatre

Cucurucho

Prototype de publicite B2B pour Demand Media (Ad S...

Splash Mountain Disneyland (Video)

Tour de France Stage 6 Preview with Lance Armstron...

Tour de France Stage 6 Preview with Lance Armstrong and Dedication -- powered by http://www.livestrong.com

PHOTOS section

Welcome in the PHOTO section
In order to display the albums, simply click on the pictures below. Please note that some albums are located in 2, 3, or 4 different pages (use the links under the pictures to access the different albums (Part1, Part 2, ... etc.)).

Salt Lake City Airport